Retailers and the internet
Many retailers are being too slow in reinventing themselves for
the age of online shopping
“WE TEND to overestimate the effect of a technology in the short
run and underestimate the effect in the long run,” Roy Amara, an American
futurologist.
Discussion:
What is the possible retailer’s strategy to adopt online business?
Online sales are now approaching $200 billion a year in America.
Their share of total retail sales is creeping up relentlessly, from 5% five
years ago to 9% now. People in their 20s and 30s do about a quarter of their
shopping online.
To build a profitable online business
retailers must integrate it seamlessly with their bricks-and-mortar （資産としての）建物, 家operations
Retailers are the most at risk from
“showrooming”: shoppers trying products in physical stores before sneaking off
to buy them more cheaply online
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